By fiber folk, for fiber folk — marketing that helps your shop or farm get found and grow.
Fiber Folk Marketing™ helps fiber shops get discovered by the makers who matter most. Whether you need it done for you or want to do it yourself with expert coaching, we put your shop where local customers are already looking — on Google, on maps, in their inboxes, and in today’s AI tools.
Why Fiber Folk Marketing?
You’ve built something special — a shop full of color, texture, and community. But between running the register, ordering yarn, and planning classes, your marketing often falls to the bottom of the list. That’s where we come in.
6 Spokes of Fiber Folk Digital Marketing
A simple system to help you grow online — grounded, approachable, and designed for real fiber businesses.
Local Visibility & Search
Make it easy for nearby fiber folk to find you.
Show up on Google Maps, in local search, and when someone searches “yarn shop near me.”
Website Health & Customer Experience
A welcoming online home that feels like your shop.
Clear, intuitive paths help customers learn your story and buy what they love.
Product Styling & Photography
Show your fiber’s true color, texture, and story.
Great presentation builds confidence online and helps turn browsers into buyers.
Email & Customer Nurture
Build a base of loyal yarn lovers.
Email is still the most powerful way to grow your business — especially during off-season.
Social + Content Strategy
Show up where your customers hang out — without burning out.
Simple tools, repeatable templates, and support to help you be yourself online.
Technology & Systems
Less tech stress → more time for making.
Get help with the setup, integrations, and dashboards that keep things running smoothly.
What makes us different?
Niche-Specific — We know yarn shops, fiber studios, and indie dyers because we’re part of this community.
Local-First — We focus on getting you found in your neighborhood, on maps, and in AI-powered search results.
Results-Driven — SEO, email marketing, and metrics that matter — sales, phone calls, store or farm visits.
Flexible Support — Choose what works for you: Done-for-You services or DIY with expert coaching.
Fellow Maker — Start with the basics and design marketing as unique as your skeins.
25+ Years in Marketing — A career marketing expert working my way to FT self-employment with marketing services focused on fiber folk.
