By fiber folk, for fiber folk — marketing that helps your shop or farm get found and grow.
Fiber Folk Marketing™ helps fiber shops get discovered by the makers who matter most. Whether you need it done for you or want to do it yourself with expert coaching, we put your shop where local customers are already looking — on Google, on maps, in their inboxes, and in today’s AI tools.
Why Fiber Folk Marketing?
You’ve built something special — a shop full of color, texture, and community. But between running the register, ordering yarn, and planning classes, your marketing often falls to the bottom of the list. That’s where we come in.
6 Spokes of Fiber Folk Digital Marketing
A simple system to help you grow online — grounded, approachable, and designed for real fiber businesses.
Local Visibility & Search
Make it easy for nearby fiber folk to find you.
Show up on Google Maps, in local search, and when someone searches “yarn shop near me.”
Website Health & Customer Experience
A welcoming online home that feels like your shop.
Clear, intuitive paths help customers learn your story and buy what they love.
Product Styling & Photography
Show your fiber’s true color, texture, and story.
Great presentation builds confidence online and helps turn browsers into buyers.
Email & Customer Nurture
Build a base of loyal yarn lovers.
Email is still the most powerful way to grow your business — especially during off-season.
Social + Content Strategy
Show up where your customers hang out — without burning out.
Simple tools, repeatable templates, and support to help you be yourself online.
Technology & Systems
Less tech stress → more time for making.
Get help with the setup, integrations, and dashboards that keep things running smoothly.
Fiber Folk Marketing Plan Options
Starter Thread
DIY + Coaching- Best for owners who want expert direction, accountability, and a clear plan, but will implement most of it themselves.
- 1 monthly strategy call
- prioritized action plan
- check-in support by email
- review & focus on key items like GBP, website, email
Growth Thread
Done With You- Best for owners who want collaboration, feedback, and more active help turning ideas into action.
- 2 monthly strategy calls
- shared monthly marketing plan
- edits/review on email, local SEO, offers, photography guidance, or landing page content
- email support between strategy calls
- simple reporting of key metrics
- hands-on help prioritizing what to do next
Signature Thread
Done For you- Best for owners who want someone else to complete a meaningful portion of the work.
- strategy + implementation
- monthly SEO/GBP updates
- light website or landing page optimization
- email marketing support
- brand positioning support
- image/merchandising guidance
- monthly reporting
- priority support
What makes Fiber Folk Marketing different?
Niche-Specific — I understand yarn shops, fiber studios, and indie dyers because I’m part of this community.
Local-First — We focus on getting you found in your neighborhood, on maps, and in AI-powered search results.
Results-Driven — SEO, email marketing, and metrics that matter — sales, phone calls, store or farm visits.
Flexible Support — Choose what works for you: DIY with expert coaching or done-for-you services.
Fellow Maker — Start with the basics and design marketing as unique as your skeins.
25+ Years in Marketing — A career marketing expert working my way to FT self-employment focused on books, felting, and marketing services for fiber folk.
